An AM Security Gate and AM Jewellery Tag solution helps jewellery stores improve merchandise protection and reduce the risk of unauthorized product removal. The AM jewellery tag is attached to suitable jewellery items, while the AM gate is installed at the store entrance or exit to detect compatible active security tags. When a protected item passes through the detection zone without the tag being properly removed or deactivated, the gate can trigger an alarm to alert store staff. This solution is designed for jewellery showrooms and retail environments that require additional merchandise security. It is important to note that AM security technology and RFID inventory tracking are different technologies; an AM gate and AM tag do not provide RFID inventory tracking unless compatible RFID hardware and tags are also used.